Diploma Work »e-light «
How should a BMW’s electric car interior look like? Which factors play a role and what is the difference between a current interior?
To increase energy efficiency, electric cars have to be lighter than current cars. My intention is to return the abdication into something positive like a puristic interior that is reduced to the essential needs and appears in a self-confident way. If e-cars shall be accepted by the customers, the economical and ecological advantages must join driver’s pleasure. The missing motorsound and the resultant lack of emotion must be replaced by other kinds of emotion like the design, ambient lighting, user- interface and driver orientation.
The actual crisis is a chance for car design to give the right answers by striking a new path. Recyclable materials and cost-effective production play a decisive role, but a vehicle for the masses must also be emotional. For this reason the concept combines both, the reduced natural inspired graphic structure- elements with floating dynamic surfaces; the clean and forward-looking engine and BMW‘s driving pleasure.
The project was issued at »Die Zukunft des Automobils«
(Opelvillen Rüsselsheim, 9th June to 4th July 2010)
